From Inspiration to Reality (Or 1530 Main -- The Joule Hotel's New Publication)

One of the best parts of working at a multi-disciplinary design studio is getting to toggle between such varied creative projects and do a little left brain/right brain switch-a-roo. While my days are largely filled with interiors endeavors, I also jump in on event design (a whole other animal) and some of our branding projects.

Friends, I looove the branding stuff. Love. It. I also happen to love magazines -- reading them, looking at them, re-reading them, making them. (I especially enjoy the making them situation.) So the fact that one of our most kick-ass branding clients, The Joule Hotel (a new website it also in the works), asked us to help them create a publication for their guests, well, was pretty much nirvana.

The result, 1530 Main, is pictured above, from brainstorming session to birthed piece. It was collaboration at its best. Can't wait for issue two.