2.19.2008

A Tad Cool

I'm a total sucker for stellar packaging and have been known to purchase items solely based on their "wrappers" on more than one occasion...(Now do you see why I had to institute the great buying hiatus of January and February?)

My friend Dora pointed me to the mother lode for those who love all things packaging design. I'm especially taken by the labels for the Waitrose Cooks Ingredients product line.

They're a smidge clever for sure and would certainly look a bit rockin on your kitchen counter.

Images via the dieline

6 comments:

Kristin said...

As a fellow packaging junkie, I can say that I love these! And would totally buy them based on packaging alone.

Joslyn said...

Kristin,
It's so comforting to know i'm not alone... ;-)

Kelly said...

Waitrose always has some amazing packaging design. If you like packaging you should definitely check out The Dieline @ http://www.dieline.typepad.com/

karey m. said...

this is the stocked brand at our local grocery...

such a sight for sore eyes when i'm just craving pretty words...in english, no less.

Joslyn said...

oh Karey...you guys are lucky!

Joanna Goddard said...

love those labels. must admit, i've bought many an expensive lotion because of the pretty label:)